What brand of handkerchief is good-looking? Popular Brands and Buying Guide in 2024
In the past 10 days, the popularity of small handkerchiefs as fashion accessories has continued to rise, especially becoming the focus of discussion on social media and e-commerce platforms. This article will combine the hot topics on the Internet to sort out the most popular brands of handkerchiefs and the key points for purchasing them.
1. Top 5 popular handkerchief brands in 2024

| Ranking | Brand | Popular styles | reference price | core selling point |
|---|---|---|---|---|
| 1 | Gucci | Flower printing series | 800-1500 yuan | Classic logo design, same style as celebrities |
| 2 | Burberry | Plaid classic | 600-1200 yuan | British style, versatile |
| 3 | ZARA | Spring and summer limited colors | 99-299 yuan | Fast fashion and cost-effective choice |
| 4 | LOEWE | Artist joint model | 1200-2000 yuan | Unique artistic design |
| 5 | MUJI | Solid color basic model | 59-159 yuan | Minimalist style, comfortable materials |
2. The topic of small square scarves has been a hot topic on the Internet recently.
1.Star power:A top-notch actress used a Gucci handkerchief in an airport street shoot, and within three days it was on the Weibo hot search list, driving the search volume for the same style to soar by 320%.
2.DIY trend:Xiaohongshu's "Small Square Scarf Transformation Challenge" topic has been read more than 50 million times, with users sharing creative uses such as transforming square scarves into headbands and bag accessories.
3.Sustainable fashion:Small square towels made of environmentally friendly materials have become a new trend, and the number of discussions related to the H&M Conscious series has increased by 200% year-on-year.
3. 5 key indicators when choosing a small handkerchief
| indicator | Premium standards | Detection method |
|---|---|---|
| Material | 100% mulberry silk is preferred | Observe gloss and test breathability |
| Printing | High color saturation | Wipe it with white paper to see if the color fades |
| Size | 35×35cm standard size | Actual measurement of diagonal length |
| Overlock | Hand hemming process | Magnifying glass to check pin density |
| Purpose | At least 3 ways to match | Refer to the brand’s official tying tutorial |
4. Suggestions on matching small square scarves for different occasions
1.Workplace commuting:Choose Burberry classic plaid or MUJI solid color style for a simple and professional look.
2.Date party:We recommend Gucci floral patterns or LOEWE artistic styles, paired with a V-neck top to enhance your fashion sense.
3.Travel and travel:ZARA's colorful series are lightweight and easy to wear, and can be used as headscarves, wrist accessories and other multi-functional uses.
5. Precautions for maintaining small square towels
1. Silk materials require professional dry cleaning, and the water temperature should not exceed 30°C.
2. Avoid prolonged direct sunlight to prevent fading
3. It is best to store it flat to prevent creases
4. Wash different colors separately to prevent color transfer.
Judging from the recent popularity, the small square scarf has been upgraded from a practical item to an important fashion expression carrier. Whether it’s a luxury brand or an affordable item, choosing the style that suits you can maximize the value of the match. It is recommended to determine the main usage scenarios first, and then refer to our brand recommendation table to make a choice.
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