There is a women’s clothing brand called What Bird? Inventory of hot topics on the Internet in the past 10 days
Recently, a women's clothing brand called "What Bird" suddenly became the focus of hot discussion on social platforms. Combining the hot data of the entire network in the past 10 days, we have compiled the following structured content to help you quickly understand this phenomenon-level topic.
1. Brand exposure data statistics
| platform | Amount of related topics | Highest number of discussions per day | Hot search ranking |
|---|---|---|---|
| 128,000 | 32,000 (June 5) | TOP3 | |
| little red book | 56,000 | 14,000 (June 7) | Fashion list TOP1 |
| Douyin | 210 million views | 58 million (June 8) | Challenge 2nd |
| Station B | 3.8 million | 1.2 million (June 6) | Fashion District TOP5 |
2. Three hot topics of discussion
1.Brand naming controversy: Netizens launched a heated discussion on the special name "WHAT Niao", and the related topic #women's clothing brand called WHAT Niao# has been read 420 million times.
2.Design style analysis: Its flagship "new Chinese deconstruction" design has triggered collective comments from fashion bloggers. The data of the most popular items are as follows:
| Item name | selling price | social media mentions | Star style |
|---|---|---|---|
| Bluebird holding branch skirt | 899 yuan | 87,000 times | Zhou Ye/Bailu |
| black bird pattern shirt | 569 yuan | 52,000 times | Zhao Lusi |
| Hundred Birds Chaofeng Jacket | 1299 yuan | 31,000 times | Yang Mi |
3.Marketing event tracking: The brand’s offline pop-up event #wearWHATbirdWatchWatchWhatBird launched on June 6 set a record of 28,000 people attending the event in a single day.
3. Netizens’ evaluation trends
| opinion type | Proportion | Typical comments |
|---|---|---|
| Support innovation | 42% | “It’s hard enough to remember the name” |
| Question the hype | 33% | “Design is not worthy of the heat” |
| Neutral wait and see | 25% | “We’ll wait until the discount season to see more” |
4. Interpretation by industry experts
Fashion commentator @李胜峰 pointed out: “The brand has successfully reconstructed traditional cultural symbols in a youthful way, and its social media interaction rate is as high as 18.7%, far exceeding the industry average of 5.3%.”
E-commerce analyst@datapai provides key data:
| indicator | Brand data | Industry average |
|---|---|---|
| conversion rate | 9.8% | 3.2% |
| Price per customer | 726 yuan | 328 yuan |
| Repurchase rate | 37% | 15% |
5. Early warning of potential disputes
1. Trademark dispute: 3 similar names have been registered
2. Quality complaints: Return rate increased to 12% in the past 7 days
3. Cultural controversy: Some traditional clothing enthusiasts question the excessive deconstruction of the design
As of press time, the "What Bird" brand has not officially responded to the hot discussion, but its Tmall flagship store has exceeded 500,000 fans, and the long-term development behind the phenomenal popularity remains to be seen.
check the details
check the details
en
