What brand of socks are good-looking? Inventory of hot topics on the Internet in the past 10 days
Recently, the popularity of socks as an item of clothing continues to rise, especially the design that combines functionality and fashion has become the focus of discussion. This article will combine hot topics on the Internet in the past 10 days, from brand recommendations, material comparisons to wearing trends, to analyze for you which socks are worth buying.
1. Top 5 popular sock brands in the past 10 days

| Ranking | brand | Popular products | core selling point | Reference price (yuan) |
|---|---|---|---|---|
| 1 | Happy Socks | Colorful striped mid-calf socks | Highly saturated colors and many co-branded models | 89-150 |
| 2 | Bombas | Cellular support athletic socks | Arch support, sweat-absorbent and quick-drying | 120-200 |
| 3 | Stance | art print basketball socks | 3D three-dimensional weaving, NBA cooperation model | 150-300 |
| 4 | UNIQLO | UT series joint socks | High cost performance, versatile basics | 29-59 |
| 5 | FALKE | Mercerized cotton business socks | German technology, anti-slip silicone strips | 180-400 |
2. The three purchasing dimensions that consumers are most concerned about
According to social platform discussion data, users’ recent focus on socks has focused on the following aspects:
| Dimensions | Discussion popularity ratio | represents demand |
|---|---|---|
| Design sense | 45% | National trend embroidery, gradient tie-dye and other elements |
| Functional | 35% | Antibacterial, anti-odor, pressure socks |
| Cost-effectiveness | 20% | High-quality choice within 100 yuan |
3. This summer’s popular socks wearing trends
1.Sports mix and match style: The wearing method of NBA co-branded socks with moral training shoes received 23,000 likes on Xiaohongshu;
2.Invisible boat socks + loafers: The mention rate in workplace dressing topics reached 68%;
3.Fluorescent color pile socks: The search volume for combination with Crocs shoes increased by 140% week-on-week.
4. Cases of niche brand breakthroughs
The emerging brand "Shangsen Faction" relied on its splash-ink design to achieve sales exceeding 10,000 in two weeks. Its success factors include:
- Made of ice-feel fiber imported from Japan
- Limited edition collaboration with independent illustrators
- Douyin’s “Unboxing Challenge” topic has 80 million views
5. Purchase suggestions
1.Commuting scene: Give priority to dark pure cotton models from FALKE or UNIQLO;
2.sports scene: Bombas’ compression socks reduce muscle fatigue;
3.Trendy outfits: Pay attention to Happy Socks’ monthly artist collaboration series.
Judging from the data, consumers' demand for socks has shifted from practicality to "expression of personality". It is recommended that when purchasing, give priority to designs that match your own style. Which socks will you pay for?
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